SOCIAL, AI & DIGITAL ADVERTISING 

Today's consumers are more solicited than ever, and they've also become more demanding. As a result, brands need to master the art of capturing attention in a complex and changing environment. The end of third-party cookies, the challenges posed by programmatic advertising, the rise of retail media, and a radical transformation of the GRP/CPM remuneration system: the explosion of digital in advertising has turned the game upside down. 

In this ever-changing context, community animation and influence are taking on crucial importance. Social networks and online platforms have become essential meeting points for brands and their audiences. The art of cultivating and mobilizing an engaged community is becoming a major asset for any brand. 

On the marketing side, the arrival of technologies such as ChatGPT, Dall-e, Midjourney and many others marks a new era in content creation. If AI was already recognized for its ability to transform large volumes of data into intelligent action, it is now revolutionizing creativity and productivity. 

Every transformation offers an opportunity to reinvent ourselves, so join us on November 23 for a full day dedicated to the latest innovations! On the program: innovative solutions, promising startups, best practices and inspiring testimonials from over thirty hand-picked speakers.