Social, AI & Digital Advertising 2023

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Decoding the Impact and Stakes of the June 2023 Influencer Law through Parliamentary Insight

Nov 23, 2023 | 3:45 PM CET - 4:00 PM CET

Description

In this talk, the MP will take us behind the scenes of the creation of the June 2023 Influencer Law, exploring its development process and motivations. He will highlight the concrete application of the law, its influence on social media, its protective role towards consumers, and offer a glimpse of the initial fallout, highlighting the changes observed in the transparency of interactions between influencers and their audience.

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