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Future of social and advertising media.
Nov 23, 2023 | 2:05 PM CET - 2:20 PM CET
Nov 23, 2023 | 2:05 PM CET - 2:20 PM CET
Description
The advertising landscape is evolving with the influence of streamers, the end of third-party cookies, and lower costs thanks to AI, prompting publishers to refocus on high value-added content and strengthen brand embodiment. For advertisers, reputation is becoming crucial in an intense competition for attention, emphasizing content as the embodiment of brand values, with strategic data management ...
