[Opening Keynote] Outside the social link, the new dimension of networks
Nov 24, 2022 | 9:35 AM CET - 9:50 AM CET
Nov 24, 2022 | 9:35 AM CET - 9:50 AM CET
Description
For a long time considered as a way to keep a social link, social networks have evolved to become much more than that today: information tools, e-commerce or political propaganda, they now offer possibilities beyond the social dimension but still with a strong monetization potential for brands, especially thanks to gaming which presents many opportunities. The HUB Institute has identified 10 trends for its Social Media 2023 report, here are 5 of them presented by Claire Plassart.