Social, AI & Digital Advertising 2023

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The winning bet of a tripartite pole, Influence, Social Media and Public Relations: Key learnings of Club Med

Nov 24, 2022 | 2:20 PM CET - 2:30 PM CET

Description

INFLUENCE: discover the key phases of a global "set up" including the observation, test & learn and framing phases, before reaching the maturity stage, and therefore professionalization. A Club Med strategy based on strong convictions and responsible commitments, which is proving its profitability.

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