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Who's Paying Attention? Reimagining Ad Measurement in a cookieless World with Club Med
Nov 24, 2022 | 10:00 AM CET - 10:15 AM CET
Nov 24, 2022 | 10:00 AM CET - 10:15 AM CET
Description
Around the world, the advertising industry is collectively moving toward a more privacy-friendly digital ecosystem that includes the elimination of third-party cookies and the ability to track personally identifiable information. Marketers are now beginning to reevaluate which metrics matter and which solutions are the most effective in a post-cookie world.
