Social, AI & Digital Advertising 2023

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Generational communication: How to stay in the loop with the younger generation... a fiery keynote for the 18+ crowd

Nov 24, 2022 | 9:50 AM CET - 10:00 AM CET

Description

Press Relations, Public Relations, Marketing, Social Networks, Brand Content, Advertising... many are the great assets of a good communication campaign. But at a time when the youngest generations are the most connected and engaged, aren't we taking the wrong path? .... Shouldn't we value ideas that bring more meaning or even an answer to a problem that these generations face? Doesn't brand engagement make more sense than content? A keynote to understand how Tinder has been the ally of the young generation for 10 years.

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