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[Masterclass] The Age of Social Entertainment
Nov 24, 2022 | 12:30 PM CET - 1:00 PM CET
Nov 24, 2022 | 12:30 PM CET - 1:00 PM CET
Description
In the new era of social entertainment, the algorithms behind the world’s leading social platforms have grown more sophisticated to show users content based on their likes and interests – not based on who they follow. For the first time in social media history, brands have the potential to connect with new audiences through uncapped organic reach — and as such, marketers must think about how they can create the best possible customer experiences. Join Cécile Klawatsch, Senior Sales Manager at Dash Hudson, for an exploration of the critical role of content in a successful e-commerce social strategy.
