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The creative ambition of the Paris 2024 brand

Name: The creative ambition of the Paris 2024 brand
Start: 2022-11-24T16:25:00+01:00
End: 2022-11-24T16:40:00+01:00
Location: HUBLOFT

Nov 24, 2022 | 4:25 PM CET - 4:40 PM CET

Description

Creating an Olympic brand means theorizing the marketing of the ephemeral and inventing products that can broadly engage the population while maximizing revenue in a constrained time frame.

The creative ambition of the Paris 2024 brand

Nov 24, 2022 | 4:25 PM CET - 4:40 PM CET

Description

Presented by

Julie Matikhine

Directrice de la Marque