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How does Manucurist optimize its conversion rate with GenZ with Brut.
Nov 24, 2022 | 2:30 PM CET - 2:45 PM CET
Nov 24, 2022 | 2:30 PM CET - 2:45 PM CET
Description
Manucurist is a pioneer brand in the innovation of clean and organic sourced nail polish formulas. In order to increase its notoriety among a GenZ target concerned about its health and environmental impact, the brand has partnered with Brut. via its Audience Network to reach the media community and highlight its various products in a full-funnel logic. Gaëlle Lebrat Personnaz, CEO and founder of Manucurist and Jean Chabbert, head of audience development at Brut. will detail the system put in place and the results obtained.
