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[10.35am - 11.05am - MASTERCLASS] How to control your boosting and influencer marketing budgets
Nov 23, 2023 | 10:40 AM CET - 11:10 AM CET
Nov 23, 2023 | 10:40 AM CET - 11:10 AM CET
Description
Managing your budget to keep your influencer budget under control nowadays involves a media amplification strategy. What are the challenges of integrating an amplification and boosting strategy when creating influencer marketing campaigns?
Bread points:
- Differentiating between types of influencer content and how they are perceived
- Optimising long-term influencer programmes
- Setting up KPIs according to the boosting strategies implemented
