[Opening Keynote] Horizon 2024: Deciphering new trends on social networks
Discover the inescapable evolution of social media towards a new paradigm, where artificial intelligence is sculpting an unprecedented interactive landscape for brands. Explore the innovative opportunities for community engagement on social networks in this AI-transformed era.
How Millennials & Gen Z are driving influencer marketing in France
In an evolving social landscape, are you aware of the specificities of Millennials and Gen Z in terms of their consumption of influencer content? What concrete impact do influencers have on consumer purchasing behavior?
[10.35am - 11.05am - MASTERCLASS] How to control your boosting and influencer marketing budgets
Managing your budget to keep your influencer budget under control nowadays involves a media amplification strategy. What are the challenges of integrating an amplification and boosting strategy when creating influencer marketing campaigns?
Bread points:
- Differentiating between types of influencer content and how they are perceived
- Optimising long-term influencer programmes
- Setting up KPIs according to the boosting strategies implemented
[11:05 - 11:25] Networking Break - Business Meetings
Nov 23rd
11:15 am CET - 12:30 pm CET
SESSION 2: BOOST YOUR PERFORMANCE!
Nov 23rd
11:30 am CET - 11:45 am CET
Generative AI and Digital Marketing: How to Scale and Perform
Our agency, GrowthYouNeed, has developed ACreative.ai. Let's take a look at why advertisers use our solution, and what the results are after deploying it.
How did EDF ENR start from 0 on TikTok to create a new high-performance acquisition channel and gain visibility?
A look back at a pioneering company in the energy sector that dared to test TikTok in its acquisition strategy.
How can Generative AI help to Improve and Optimise Content Creation?
How Meilleurtaux is using generative AI to optimise its communication and content creation. Is this the start of a new era for advertisers and their teams?
Take the time to meet, exchange ideas and share your use cases and issues at meetings organized by our teams. You can ask Joanna to schedule meetings with your peers and/or event partners (support reserved for advertisers).
[Opening Keynote] A playground for digital marketing innovation
Explore the captivating world of TikTok, from its mysterious algorithm acting like an invisible puppeteer, to its undisputed supremacy in the world of short-form content. Discover the keys to shining on this dynamic platform, which has become the essential new marketplace for trends, engagement and innovation.
The advertising landscape is evolving with the influence of streamers, the end of third-party cookies, and lower costs thanks to AI, prompting publishers to refocus on high value-added content and strengthen brand embodiment. For advertisers, reputation is becoming crucial in an intense competition for attention, emphasizing content as the embodiment of brand values, with strategic data management ...
How is the Creator Economy changing content consumption? What role does MYM play for Creators?
Social networks have evolved, reducing consumers' control over content. The Creator Economy seeks to redress the balance by enabling creators to share their knowledge, entertain and generate recurring revenue, adding passion and value to online content consumption.
MYM, a content platform and French startup with over 350,000 Creators and 14 million users, plays a major role in this.
[15:00 - 15:30] Networking Break - Business Meetings
Nov 23rd
03:30 pm CET - 03:45 pm CET
Influencers and brands: the keys to successful strategic collaboration!
Discover the mechanisms of influencer marketing and social media from the results of an in-depth study by QualiQuanti involving advertisers, micro-influencers and the general public. This study provides brands with essential insights for successful collaboration with influencers and social media.
SESSION 4: PUTTING YOUR AUDIENCE AT THE HEART OF CHANGE!
Nov 23rd
03:45 pm CET - 04:00 pm CET
Decoding the Impact and Stakes of the June 2023 Influencer Law through Parliamentary Insight
In this talk, the MP will take us behind the scenes of the creation of the June 2023 Influencer Law, exploring its development process and motivations. He will highlight the concrete application of the law, its influence on social media, its protective role towards consumers, and offer a glimpse of the initial fallout, highlighting the changes observed in the transparency of interactions between influencers and their audience.
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