Social, AI & Digital Advertising

Program of the previous edition

Nov 24th
09:00 am CET - 09:30 am CET

[9h00 - 9h30] Welcome coffee & break-fast

Meet at 9:00 am for a coffee before the opening of the SOCIAL, AI & DIGITAL ADVERTISING Forum & Meetings.
Nov 24th
09:30 am CET - 09:35 am CET

Welcome Speech

GC
Guilhem Cadoret
HUB Institute
Maître de cérémonie
Nov 24th
09:35 am CET - 09:50 am CET

[Opening Keynote] Outside the social link, the new dimension of networks

For a long time considered as a way to keep a social link, social networks have evolved to become much more than that today: information tools, e-commerce or political propaganda, they now offer possibilities beyond the social dimension but still with a strong monetization potential for brands, especially thanks to gaming which presents many opportunities. The HUB Institute has identified 10 trends for its Social Media 2023 report, here are 5 of them presented by Claire Plassart.
CP
Claire Plassart
HUB Institute
Senior Insights Analyst
Nov 24th
09:50 am CET - 10:00 am CET

Generational communication: How to stay in the loop with the younger generation... a fiery keynote for the 18+ crowd

Press Relations, Public Relations, Marketing, Social Networks, Brand Content, Advertising... many are the great assets of a good communication campaign. But at a time when the youngest generations are the most connected and engaged, aren't we taking the wrong path? .... Shouldn't we value ideas that bring more meaning or even an answer to a problem that these generations face? Doesn't brand engagement make more sense than content? A keynote to understand how Tinder has been the ally of the young generation for 10 years.
BP
Benjamin Puygrenier
Tinder
Country Lead France
Nov 24th
10:00 am CET - 10:15 am CET

Who's Paying Attention? Reimagining Ad Measurement in a cookieless World with Club Med

Around the world, the advertising industry is collectively moving toward a more privacy-friendly digital ecosystem that includes the elimination of third-party cookies and the ability to track personally identifiable information. Marketers are now beginning to reevaluate which metrics matter and which solutions are the most effective in a post-cookie world.
VJ
Vincent Jaudon
ClubMed
Head of Display & Paid Social
AS
Alban Silve
Double Verify
Business Director
Nov 24th
10:15 am CET - 10:30 am CET

How does Wella drive effective dual targeting through influencer marketing?

Learn how professional brand Wella is developing its influencer marketing strategies to reach both beauty professionals and end consumers. Get all the tips and elements you need to ensure the long-term success of your influencer programs.
NC
Nicolas Chabot
Traackr
Chief Customer, Strategy and Partnership Officer
AZ
Aurore Zondo
Wella
Influencer Marketing Manager
Nov 24th
10:40 am CET - 11:10 am CET

[10h45 - 11h15] Masterclass

Nov 24th
10:45 am CET - 11:15 am CET

[Masterclass] How does Accor use influence for corporate purposes?

Influencer marketing has nothing left to prove as a major asset for the promotion of brand products and services. Accor has taken a completely different direction by using influence to benefit a corporate issue; recruiting new employees for its hotels and restaurants.
ML
MĂ©lissa LĂ©vine
Accor
VP Social Media & Influence
BA
Bénédicte Amiot
Traackr
Global Client Partner
MB
Margaux Bouquet
Accor
Corporate Social Media & Influence Senior Manager
Nov 24th
10:45 am CET - 11:15 am CET

[Masterclass] How to optimize your advertising investments in a changing ecosystem?

The average person can see up to 10,000 ads in a single day. This proves that we live in a crowded media landscape, in a time when it's more important than ever for advertisers to get the most out of their ad spend. With the right quality and performance tools, brands have countless opportunities to connect with their audience and get a good ROI.
PB
Pauline Boedels
AGENCE 79
Directrice Générale Adjointe (DGA)
DM
David Mayaux
DoubleVerify
Senior Client Partner
Nov 24th
11:25 am CET - 11:35 am CET

A new era for content on social networks: "Consumers are ready to be entertained and to buy"

Over the past few years, we've seen a real evolution in the way users interact with content. Dash Hudson calls this new and evolving era "The Age of Social Entertainment," an exciting new time that will bring with it many incredible opportunities for brands. Discover how your brand can excel as a social entertainment pioneer.
CK
Cecile Klawatsch
Dash Hudson
Senior Manager, Sales Development
Nov 24th
11:35 am CET - 11:50 am CET

A new use for Social Data: Audience Intelligence at the heart of your Customer/Consumer strategies?

Deciphering your targets perfectly is the key to any strategy, digital or social. Audience Intelligence is the answer to this question. This approach consists in extracting powerful insights about your strategic targets from different sources of social networks.
GG
Grégoire Garrel
Soprism
Country Manager
AF
Audrey Fleury
Digital Insighters
Co-Fondatrice et Dirigeante
Nov 24th
11:50 am CET - 12:00 pm CET

Discover mediaclip, INA's platform dedicated to content creators

At a time when video has become an essential element of communication, it has become essential to differentiate oneself in order to make an impression.
PS
Philippe Sartori
INA
Responsable du département distribution & solutions professionnelles
Nov 24th
12:00 pm CET - 12:10 pm CET

#MissionEmploi : PĂ´le Emploi invests in social networks !

As a public service, PĂ´le Emploi has a particular responsibility towards job seekers and companies. It is in this context that PĂ´le Emploi is amplifying its presence on social networks and in particular on TikTok. Pascal Huguet, Deputy Director of External Communication & Brand will talk about two impactful campaigns.
PH
Pascal Huguet
PĂ´le Emploi
Directeur-Adjoint de la communication externe & marque
Nov 24th
12:30 pm CET - 01:00 pm CET

[12h30 - 13h00] Masterclass

Nov 24th
12:30 pm CET - 01:00 pm CET

[Masterclass] BRAND CONTENT : Audiovisual archives and the power of emotion - Decoding with The Oval Office for road safety

How can audiovisual archives enrich the storytelling of a brand and bring even more meaning and emotion?
MB
Mathieu Badie
The Oval Office
DG France
PS
Philippe Sartori
INA
Responsable du département distribution & solutions professionnelles
Nov 24th
12:30 pm CET - 01:00 pm CET

[Masterclass] The Age of Social Entertainment

In the new era of social entertainment, the algorithms behind the world’s leading social platforms have grown more sophisticated to show users content based on their likes and interests – not based on who they follow. For the first time in social media history, brands have the potential to connect with new audiences through uncapped organic reach — and as such, marketers must think about how they can create the best possible customer experiences. Join Cécile Klawatsch, Senior Sales Manager at Dash Hudson, for an exploration of the critical role of content in a successful e-commerce social strategy.
CK
Cecile Klawatsch
Dash Hudson
Senior Manager, Sales Development
Nov 24th
12:45 pm CET - 02:00 pm CET

[13h00 - 14h00] Lunch Break & Business Meetings

Take time to meet, exchange and share your use cases and issues during meetings organized by our teams. You can ask Yamna and Joanna to schedule your meetings with your peers and/or partners of the event (support reserved for advertisers).
<S<S
Yamna Rokia
Cheffe de projet networking et communauté
yamna.rokia@hubinstitute.com
<S<S
Joanna Davy
Responsable relation business & coordination événementielle
joanna.davy@hubinstitute.com
Nov 24th
02:00 pm CET - 02:20 pm CET

[Opening Keynote] TikTok to Metaverse: the revival of social networks

Between the meteoric rise of TikTok, the explosion of the metaverse, the power of audio/video and the criticism of a toxic influence, social networks are entering a new era. But one dimension is necessary in this new era in order to gain the trust of consumers: privacy. Discover these 5 social media trends presented by Emmanuel Vivier, from the 10 trends 2023 identified by the HUB Institute for its Social Media report.
Nov 24th
02:20 pm CET - 02:30 pm CET

The winning bet of a tripartite pole, Influence, Social Media and Public Relations: Key learnings of Club Med

INFLUENCE: discover the key phases of a global "set up" including the observation, test & learn and framing phases, before reaching the maturity stage, and therefore professionalization. A Club Med strategy based on strong convictions and responsible commitments, which is proving its profitability.
TN
Tiphaine Neveu
Club Med
Head of Influence, Social Media & PR
Nov 24th
02:30 pm CET - 02:45 pm CET

How does Manucurist optimize its conversion rate with GenZ with Brut.

Manucurist is a pioneer brand in the innovation of clean and organic sourced nail polish formulas. In order to increase its notoriety among a GenZ target concerned about its health and environmental impact, the brand has partnered with Brut. via its Audience Network to reach the media community and highlight its various products in a full-funnel logic. Gaëlle Lebrat Personnaz, CEO and founder of Manucurist and Jean Chabbert, head of audience development at Brut. will detail the system put in place and the results obtained.
GLP
Gaëlle Lebrat Personnaz
Manucurist
CEO - Founder
JC
Jean Chabbert
Brut.
Responsable du développement des audiences
Nov 24th
02:45 pm CET - 02:55 pm CET

Video production in 2023: in-house or outsourcing? That is the question.

Video is already the first type of content preferred by brands on social media, with 86% of companies using it as a marketing tool. To meet this goal, a video production strategy becomes key and choosing to internalize its production is no longer a challenge and becomes a significant solution. There are no more barriers to entry, and many advantages at the exit. Testimonials and concrete examples will highlight these advantages.
JP
Juliette Pauthe
PlayPlay
Key Accounts Director
Nov 24th
02:55 pm CET - 03:10 pm CET

How does Cofidis develop its presence and audience on each social ads platform?

SD
Stéphanie Dubois
Cofidis
Social Media Manager
RP
Raphael Paillet
ESV Digital
Directeur Conseil
Nov 24th
03:10 pm CET - 03:25 pm CET

Jamy & Epicurieux decipher electric mobility for Dacia

In 2021, Dacia partnered with Epicurieux, the media co-created by Jamy and Webedia, to create educational and entertaining content around electric mobility.
SP
Sandrine Paralieu
Dacia France
Head of Digital and Advertising
LJ
Laurèna Jouvin
Webedia
Directrice des opérations Epicurieux
Nov 24th
03:30 pm CET - 04:00 pm CET

[15h45 - 16h15] Masterclass

Nov 24th
03:45 pm CET - 04:15 pm CET

[Masterclass] 5 steps to make the perfect video for your social networks

Creating a video can sometimes be complex and scary. Where to start? What to focus on? The goal of this masterclass is to help you identify the steps you should not miss, to understand them in the right order and to highlight some aspects not to be neglected.
EM
Elvire Maillet
PlayPlay
Customer Success Manager - Grands Comptes
Nov 24th
03:45 pm CET - 04:15 pm CET

[Masterclass] Cupra x Trackmania: How the Spanish manufacturer invested in gaming and esport.

The car manufacturer CUPRA has teamed up with Trackmania, the famous racing game published by Ubisoft, to showcase its modern and daring universe through a unique collaboration coordinated by Fuse and highlighted by Webedia and its talents.
TG
Timothée Gazeau
Cupra/Seat
Chief Marketing Officer
MH
Matthieu Houdaer
Webedia
Directeur Commercial
Nov 24th
04:25 pm CET - 04:40 pm CET

The creative ambition of the Paris 2024 brand

Creating an Olympic brand means theorizing the marketing of the ephemeral and inventing products that can broadly engage the population while maximizing revenue in a constrained time frame.
JM
Julie Matikhine
Paris 2024
Directrice de la Marque
Nov 24th
04:40 pm CET - 04:50 pm CET

How do you win the battle for attention with Gen Z?

While traditional media consumption is in free fall among Gen Z, but social networks pose new creative challenges, what are the solutions available to continue building brand equity? PepsiCo shares 2 best cases from this summer!
JC
Jean-Guilhem Calvet
PepsiCo
Senior Communication and Media Manager
Nov 24th
04:50 pm CET - 05:05 pm CET

Renault Group's multi-event platform: how covid has permanently reinvented event management for brands.

From the initial brief "a Netflix of events" to the coverage of events such as the Paris Motor Show, Renault Group and Tequilarapido look back at the launch of the digital platform hosting all the major events of the Group and its brands for the past 2 years.
LV
Laura Vedel
Renault Group
Digital Content & Events Senior Manager
TT
Thibault Tréhin
Tequilarapido
Directeur de clientèle
Nov 24th
05:15 pm CET - 05:25 pm CET

What are the current challenges for artists and labels on social networks?

Developing the visibility and engaging the audiences of artists on Social Networks through their content, their music and their project is one of the missions of Warner Music France. Suzy Guinot, Head of Paid Media will share with us an overview of the issues and challenges of social media for the music industry.
SG
Suzy Guinot
Warner Music France
Head of Paid Media
Nov 24th
05:25 pm CET - 05:35 pm CET

Hello Casto ! How Castorama enriches its customer experience with a DIY voice assistant?

New, innovative and intuitive, discover Hello Casto, the very first DIY voice assistant that makes your life easier. Aurélie Radenac, Brand Content, Social Media and PR Manager at Castorama, will talk about the genesis of an ambitious project and the multi-asset campaign set up around the launch.
AR
Aurélie Radenac
Castorama
Responsable communication Brand content, MĂ©dia Sociaux et RP
Nov 24th
05:35 pm CET - 05:45 pm CET

France 2023 : The Rugby World Cup of the Territories

With one year to go before the 2023 Rugby World Cup, the France 2023 Organizing Committee is seeking to mobilize rugby fans throughout France, thanks in particular to a solid network of partners. Emmanuel Bouscasse, Deputy Director of Communications, will talk about the France 2023 Rugby Tour, a 4-month campaign throughout France.
EB
Emmanuel Bouscasse
World Cup Rugby 2023
Head Of Communications / Directeur Délégué à la Communication
Nov 24th
05:45 pm CET - 06:00 pm CET

[17h45 - 19h00] 🍹 Cocktail and business meetings

[19h00 - 22h30] 🥂 Diner des acteurs du Social Business🥂

Ask for your place* at the HUBDAY Paris gala dinner and meet all the guest speakers and members of the HUB Institute community for an evening of networking and insights in a unique atmosphere. Booking : yamna.rokia@hubinstitute.com *Seats reserved for guest speakers, members and discovery passes.