Social, AI & Digital Advertising 2023

Traackr

Description

Traackr is the all-in-one influencer marketing platform that helps organizations build performance-driven programs on a global scale. The platform enables marketers to optimize spend, unify data, streamline processes, standardize measurement, and ensure compliance. Traackr powers the most advanced influencer marketing programs in the world for brands including L'Oréal, Shiseido, Pandora, Diageo and Samsung. Traackr has hubs in San Francisco, New York, Boston, London, Paris and Singapore. Learn more at traackr.com.

Livres blancs / Études

- IMPACT 2023: Rapport du Marketing d’influence en France

- Guide pour améliorer le ROI de vos campagnes d'influence

- Quand avoir recours à un créateur et/ou à un influenceur ?

Our Sessions

10:15 am - 10:30 am

How does Wella drive effective dual targeting through influencer marketing?

Nicolas Chabot (Traackr, Chief Customer, Strategy and Partnership Officer)Aurore Zondo (Wella, Influencer Marketing Manager)

10:45 am - 11:15 am

[Masterclass] How does Accor use influence for corporate purposes?

Bénédicte Amiot (Traackr, Global Client Partner)Margaux Bouquet (Accor, Corporate Social Media & Influence Senior Manager)Mélissa Lévine (Accor, VP Social Media & Influence)

Business cases

- Accor : Etude de cas du marketing d'influence

- Shiseido : Etude de cas du marketing d'influence

- Groupe SEB : Etude de cas du marketing d'influence

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