Social, AI & Digital Advertising 2023

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[Masterclass] How does Accor use influence for corporate purposes?

Nov 24, 2022 | 10:45 AM CET - 11:15 AM CET

Description

Influencer marketing has nothing left to prove as a major asset for the promotion of brand products and services. Accor has taken a completely different direction by using influence to benefit a corporate issue; recruiting new employees for its hotels and restaurants.

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