[Opening Keynote] Horizon 2024: Deciphering new trends on social networks
Discover the inescapable evolution of social media towards a new paradigm, where artificial intelligence is sculpting an unprecedented interactive landscape for brands. Explore the innovative...
How Millennials & Gen Z are driving influencer marketing in France
In an evolving social landscape, are you aware of the specificities of Millennials and Gen Z in terms of their consumption of influencer content? What concrete impact do influencers have on consumer...
Generative AI and Digital Marketing: How to Scale and Perform
Our agency, GrowthYouNeed, has developed ACreative.ai. Let's take a look at why advertisers use our solution, and what the results are after deploying it.
How did EDF ENR start from 0 on TikTok to create a new high-performance acquisition channel and gain visibility?
A look back at a pioneering company in the energy sector that dared to test TikTok...
How can Generative AI help to Improve and Optimise Content Creation?
How Meilleurtaux is using generative AI to optimise its communication and content creation. Is this the start of a new era for advertisers and their teams?
[Opening Keynote] A playground for digital marketing innovation
Explore the captivating world of TikTok, from its mysterious algorithm acting like an invisible puppeteer, to its undisputed supremacy in the world of short-form content. Discover the keys to...
The advertising landscape is evolving with the influence of streamers, the end of third-party cookies, and lower costs thanks to AI, prompting publishers to refocus on high value-added content and...
How is the Creator Economy changing content consumption? What role does MYM play for Creators?
Social networks have evolved, reducing consumers' control over content. The Creator Economy seeks to redress the balance by enabling creators to share their knowledge, entertain and generate...
Influencers and brands: the keys to successful strategic collaboration!
Discover the mechanisms of influencer marketing and social media from the results of an in-depth study by QualiQuanti involving advertisers, micro-influencers and the general public. This study...
Decoding the Impact and Stakes of the June 2023 Influencer Law through Parliamentary Insight
In this talk, the MP will take us behind the scenes of the creation of the June 2023 Influencer Law, exploring its development process and motivations. He will highlight the concrete application of...
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