Program 2023
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Nov 23
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Nov 24th
09:00 am
-
09:30 am
[9h00 - 9h30] Welcome coffee & break-fast
Nov 24th
09:30 am
-
09:35 am
Welcome Speech
Guilhem
Cadoret
(
HUB Institute
,
Maître de cérémonie
)
Nov 24th
09:35 am
-
09:50 am
[Opening Keynote] Outside the social link, the new dimension of networks
Claire
Plassart
(
HUB Institute
,
Senior Insights Analyst
)
Nov 24th
09:50 am
-
10:00 am
Generational communication: How to stay in the loop with the younger generation... a fiery keynote...
Benjamin
Puygrenier
(
Tinder
,
Country Lead France
)
Nov 24th
10:00 am
-
10:15 am
Who's Paying Attention? Reimagining Ad Measurement in a cookieless World with Club Med
Vincent
Jaudon
(
ClubMed
,
Head of Display & Paid Social
)
Alban
Silve
(
Double Verify
,
Business Director
)
Nov 24th
10:15 am
-
10:30 am
How does Wella drive effective dual targeting through influencer marketing?
Nicolas
Chabot
(
Traackr
,
Chief Customer, Strategy and Partnership Officer
)
Aurore
Zondo
(
Wella
,
Influencer Marketing Manager
)
Nov 24th
10:40 am
-
11:10 am
[10h45 - 11h15] Masterclass
Nov 24th
10:45 am
-
11:15 am
[Masterclass] How does Accor use influence for corporate purposes?
Bénédicte
Amiot
(
Traackr
,
Global Client Partner
)
Margaux
Bouquet
(
Accor
,
Corporate Social Media & Influence Senior Manager
)
MĂ©lissa
LĂ©vine
(
Accor
,
VP Social Media & Influence
)
Nov 24th
10:45 am
-
11:15 am
[Masterclass] How to optimize your advertising investments in a changing ecosystem?
Pauline
Boedels
(
AGENCE 79
,
Directrice Générale Adjointe (DGA)
)
David
Mayaux
(
DoubleVerify
,
Senior Client Partner
)
Nov 24th
11:25 am
-
11:35 am
A new era for content on social networks: "Consumers are ready to be entertained and to buy"
Cecile
Klawatsch
(
Dash Hudson
,
Senior Manager, Sales Development
)
Nov 24th
11:35 am
-
11:50 am
A new use for Social Data: Audience Intelligence at the heart of your Customer/Consumer strategies?
Audrey
Fleury
(
Digital Insighters
,
Co-Fondatrice et Dirigeante
)
Grégoire
Garrel
(
Soprism
,
Country Manager
)
Nov 24th
11:50 am
-
12:00 pm
Discover mediaclip, INA's platform dedicated to content creators
Philippe
Sartori
(
INA
,
Responsable du département distribution & solutions professionnelles
)
Nov 24th
12:00 pm
-
12:10 pm
#MissionEmploi : PĂ´le Emploi invests in social networks !
Pascal
Huguet
(
PĂ´le Emploi
,
Directeur-Adjoint de la communication externe & marque
)
Nov 24th
12:30 pm
-
01:00 pm
[12h30 - 13h00] Masterclass
Nov 24th
12:30 pm
-
01:00 pm
[Masterclass] BRAND CONTENT : Audiovisual archives and the power of emotion - Decoding with The...
Mathieu
Badie
(
The Oval Office
,
DG France
)
Philippe
Sartori
(
INA
,
Responsable du département distribution & solutions professionnelles
)
Nov 24th
12:30 pm
-
01:00 pm
[Masterclass] The Age of Social Entertainment
Cecile
Klawatsch
(
Dash Hudson
,
Senior Manager, Sales Development
)
Nov 24th
12:45 pm
-
02:00 pm
[13h00 - 14h00] Lunch Break & Business Meetings
Joanna
Davy
(
Responsable relation business & coordination événementielle
,
joanna.davy@hubinstitute.com
)
Yamna
Rokia
(
Cheffe de projet networking et communauté
,
yamna.rokia@hubinstitute.com
)
Nov 24th
02:00 pm
-
02:20 pm
[Opening Keynote] TikTok to Metaverse: the revival of social networks
Nov 24th
02:20 pm
-
02:30 pm
The winning bet of a tripartite pole, Influence, Social Media and Public Relations: Key learnings...
Tiphaine
Neveu
(
Club Med
,
Head of Influence, Social Media & PR
)
Nov 24th
02:30 pm
-
02:45 pm
How does Manucurist optimize its conversion rate with GenZ with Brut.
Jean
Chabbert
(
Brut.
,
Responsable du développement des audiences
)
Gaëlle
Lebrat Personnaz
(
Manucurist
,
CEO - Founder
)
Nov 24th
02:45 pm
-
02:55 pm
Video production in 2023: in-house or outsourcing? That is the question.
Juliette
Pauthe
(
PlayPlay
,
Key Accounts Director
)
Nov 24th
02:55 pm
-
03:10 pm
How does Cofidis develop its presence and audience on each social ads platform?
Stéphanie
Dubois
(
Cofidis
,
Social Media Manager
)
Raphael
Paillet
(
ESV Digital
,
Directeur Conseil
)
Nov 24th
03:10 pm
-
03:25 pm
Jamy & Epicurieux decipher electric mobility for Dacia
Laurèna
Jouvin
(
Webedia
,
Directrice des opérations Epicurieux
)
Sandrine
Paralieu
(
Dacia France
,
Head of Digital and Advertising
)
Nov 24th
03:30 pm
-
04:00 pm
[15h45 - 16h15] Masterclass
Nov 24th
03:45 pm
-
04:15 pm
[Masterclass] 5 steps to make the perfect video for your social networks
Elvire
Maillet
(
PlayPlay
,
Customer Success Manager - Grands Comptes
)
Nov 24th
03:45 pm
-
04:15 pm
[Masterclass] Cupra x Trackmania: How the Spanish manufacturer invested in gaming and esport.
Timothée
Gazeau
(
Cupra/Seat
,
Chief Marketing Officer
)
Matthieu
Houdaer
(
Webedia
,
Directeur Commercial
)
Nov 24th
04:05 pm
-
04:10 pm
Sondages, Q&A : Ă vous de jouer !
Nov 24th
04:25 pm
-
04:40 pm
The creative ambition of the Paris 2024 brand
Julie
Matikhine
(
Paris 2024
,
Directrice de la Marque
)
Nov 24th
04:40 pm
-
04:50 pm
How do you win the battle for attention with Gen Z?
Jean-Guilhem
Calvet
(
PepsiCo
,
Senior Communication and Media Manager
)
Nov 24th
04:50 pm
-
05:05 pm
Renault Group's multi-event platform: how covid has permanently reinvented event management for...
Thibault
Tréhin
(
Tequilarapido
,
Directeur de clientèle
)
Laura
Vedel
(
Renault Group
,
Digital Content & Events Senior Manager
)
Nov 24th
05:15 pm
-
05:25 pm
What are the current challenges for artists and labels on social networks?
Suzy
Guinot
(
Warner Music France
,
Head of Paid Media
)
Nov 24th
05:25 pm
-
05:35 pm
Hello Casto ! How Castorama enriches its customer experience with a DIY voice assistant?
Aurélie
Radenac
(
Castorama
,
Responsable communication Brand content, MĂ©dia Sociaux et RP
)
Nov 24th
05:35 pm
-
05:45 pm
France 2023 : The Rugby World Cup of the Territories
Emmanuel
Bouscasse
(
World Cup Rugby 2023
,
Head Of Communications / Directeur Délégué à la Communication
)
Nov 24th
05:45 pm
-
06:00 pm
[17h45 - 19h00] 🍹 Cocktail and business meetings
Nov 23rd
09:00 am
-
09:30 am
[9.00am - 9.30am] Welcome coffee & breakfast
Nov 23rd
09:25 am
-
10:25 am
SESSION 1: FREE YOUR CREATIVITY
Nov 23rd
09:30 am
-
09:35 am
Welcome Speech
Hélène
Zignani
(
Hub Institute
,
Partnerships Director
)
Nov 23rd
09:35 am
-
10:00 am
[Opening Keynote] Horizon 2024: Deciphering new trends on social networks
Mathias
Desroches
(
HUB Institute
,
Trends Analyst
)
Nov 23rd
10:00 am
-
10:10 am
How Millennials & Gen Z are driving influencer marketing in France
Bénédicte
Amiot
(
Traackr
,
Global Client Partner
)
Nov 23rd
10:10 am
-
10:20 am
Combining creativity and productivity in the iA era
Vincent
Druguet
(
Wunderman Thompson
,
CEO
)
Nov 23rd
10:20 am
-
10:40 am
Networking break - Business Meetings
Nov 23rd
10:40 am
-
11:10 am
[10.35am - 11.05am - MASTERCLASS] How to control your boosting and influencer marketing budgets
Sarah
Ngoma
(
Traackr
,
Professional Services Consultant
)
Nov 23rd
11:10 am
-
11:30 am
[11:05 - 11:25] Networking Break - Business Meetings
Nov 23rd
11:15 am
-
12:30 pm
SESSION 2: BOOST YOUR PERFORMANCE!
Nov 23rd
11:30 am
-
11:45 am
Generative AI and Digital Marketing: How to Scale and Perform
CĂ©dric
Derozier
(
AdCreative.ai
,
Head of Sales
)
Jean-Guillaume
Loubet
(
GrowthYouNeed
,
Head of Business Strategy
)
Nov 23rd
11:45 am
-
12:00 pm
L'Oréal case : Building a sustainable long-term strategy
Marion
Cardona
(
Impact Plus
,
Co-fondatrice & COO
)
CĂ©line
Largy
(
L'Oréal Groupe
,
Global Media Director
)
Nov 23rd
12:00 pm
-
12:15 pm
Have you already missed the TikTok turn in 2023?
Romain
Severi
(
EDF ENR
,
Responsable Acquisition B2C
)
Maxime
Smolinski
(
Katall
,
Operation Manager
)
Nov 23rd
12:15 pm
-
12:30 pm
How can Generative AI help to Improve and Optimise Content Creation?
Baptiste
Roynette
(
Meilleurtaux
,
Head of brand & media - Directeur de la marque
)
Nov 23rd
12:30 pm
-
01:45 pm
[12h20 - 14h00] Lunch Break & Business Meetings
Joanna
Davy
(
Responsable relation business & coordination événementielle
,
joanna.davy@hubinstitute.com
)
Nov 23rd
01:40 pm
-
04:15 pm
SESSION 3: FORGE A UNIQUE BRAND IMAGE!
Nov 23rd
01:45 pm
-
02:05 pm
[Opening Keynote] A playground for digital marketing innovation
Lora
Radivojević
(
HUB Institute
,
Insights Analyst
)
Nov 23rd
02:05 pm
-
02:20 pm
Future of social and advertising media.
Adrien
Labastire
(
Kessel Media
,
co-founder
)
Nov 23rd
02:20 pm
-
02:35 pm
How is the Creator Economy changing content consumption? What role does MYM play for Creators?
Gauthier
Lapeyronnie
(
MYM
,
Chief Operating Officer
)
Nov 23rd
02:35 pm
-
02:45 pm
Born Social
Emmanuel
Berne
(
Heaven
,
Directeur des Etudes
)
Nov 23rd
02:45 pm
-
03:00 pm
Evolution of the social media video format
Samya
Ihammouine
(
Air France
,
Head of Social media & marketing influence
)
Nov 23rd
03:00 pm
-
03:30 pm
[15:00 - 15:30] Networking Break - Business Meetings
Nov 23rd
03:30 pm
-
03:45 pm
Influencers and brands: the keys to successful strategic collaboration!
Daniel
BĂ´
(
QualiQuanti
,
CEO
)
Nov 23rd
03:40 pm
-
05:30 pm
SESSION 4: PUTTING YOUR AUDIENCE AT THE HEART OF CHANGE!
Nov 23rd
03:45 pm
-
04:00 pm
Decoding the Impact and Stakes of the June 2023 Influencer Law through Parliamentary Insight
Stéphane
Vojetta
(
Assemblée Nationale
,
Ré-élu député de la 5ème circonscription des Français de l'Étranger
)
Nov 23rd
04:00 pm
-
04:10 pm
Influence in the age of AI
SĂ©bastien
(
Créateur du projet Anne Kerdi
)
Anne
Kerdi
(
Influenceuse générée par une IA
)
Practical
Informations
The Social, AI & Digital Advertising is a lifetime meet-up for digital leaders organized by
HUB Institute, Business Acceleration & Positive Impact.
Mail :
contact@hubinstitute.com
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